About Christopher Warren

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It takes more than financial goals alone to craft authentic tourism experiences that city dwellers seek


So


Let imagination and innovation be your life blood.


Let the quality of your product and the genuine commitment to service be your guide.


Let the credo of growth be replaced by prudency and efficiency for
the sustainable benefit of mankind and the planet.


Let your Good Actions enable others to flourish.


These principles will surpass mere economic facts and lead to true economic value.

Christopher Warren

Chris’ marketing and advertising career spans over 25 years. Originally based in London he gained his initial experience at Europe’s leading new product development agency, Craton, Lodge & Knight, advertising with Hill Murray and through-the-line communications at the WZM partnership.

By 1993 Chris had established his own agency, Synergy (London, Cairo, Jeddah and Dubai), assisting some of the world’s leading multi nationals (Procter & Gamble, Unilever, British American Tobacco, Clorox, Nestle, Warner Bros.) and highly successful local enterprises in developing countries. His travel clients included: Tourism Authority of Thailand, Singapore Airlines, Rotana Hotels & Resorts (United Arab Emirates), Saudi Arabian Airlines (undertaking their strategic research worldwide) and Taj Luxury Hotels.  This experience was set against the Middle East & North African backdrop of wars and cultures in extreme transition and recession(s), which gave him a wealth of experience and a unique insight into today’s complex fast moving world where consumerism has over shadowed cultural and natural heritage.

Based in Australia since 2003, he combines this international experience with the life skills from working with many nationalities, and the knowledge gained from studying for his MSc. in Responsible Tourism Management (International Centre for Responsible Tourism - Leeds Metropolitan University UK).

Today he provides advice to state bodies and travel and tourism businesses. He is a frequent speaker at industry conferences in both Australia and internationally. Chris now provides consultancy advice on CSR, responsible tourism marketing & communications, responsible tourism destination management, environmental management systems, community Climate Change adaptation and cultural heritage.


He is passionate that the philosophy of Good Actions lead to Good Business success. He believes that great Corporate Social Responsibility (achieving a greater Good) is achieved through a Responsible company philosophy, a built-in foundation not a ‘bolt on’ addition.


In 2010 Chris received the Eco Medal at the Global Eco Asia-Pacific Tourism Conference in recognition of "extraordinary personal and professional achievement and contribution by an individual over many years to the Australian tourism industry." This is a discretionary award judged by the board of EcoTourism Australia.


Chris lives with his wife and three children in Kangaroo Valley, New South Wales Australia. Their business is the winner of two Australian Tourism Awards for Hosted Accommodation and Qantas Awards for Excellence in Sustainable Tourism, the national Climate Action award and 14 other tourism and environmental awards and has achieved Climate Action Leader accredited.


Warren & Associates philanthropy extends to both a Charity Program and in-kind voluntary activities.


Chris gives his time voluntary to local and regional tourism bodies and is Director of the not-for-profit education & research organisation the International Centre for Responsible Tourism – Australia and policy adviser to EcoTourism Australia.