As a country with 100 million annual beach visitors, nine delicate UNESCO world heritage sites and aspirations to double tourism, Morocco faces sustainable tourism challenges. These include rising seas levels, extreme weather events and a desire to improve the quality of life for its lower income population.

I read in this informative article that our wildernesses are shrinking "dramatically". They are of course not just habitat but our carbon store. The article calls for practical action for land stewardship on a large scale may come from various different channels. One could be tourism which must be galvanised to care for the environment in and around destinations using visitor donations, revenues and projects.

We know risks from extreme weather events are increasing and that these threats can wreak business and put lives of residents and visitors in danger. Yet still tourism is not sufficiently prepared.

This new study examines in detail the attitudes and behaviour of a popular tourist region, its operators, community and local councils and finds a significant lack of preparedness.