It must be NOW!

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It Must Be Now is a great new sustainable tourism platform seeking to transform hospitality and working as “a force for good”. Founded by Onno Poortier who previously ran Peninsular Hotels, emphases that NOW's missions is to radically change tourist’s trajectory and achieve outstanding sustainable tourism results. In this fifth edition, I urge hotelier and hospitality firms to embrace the changing public mood and to involve them in creating more sustainable experiences. Guests use the majority of resources in hotels and other accommodation types. They want peace of mind knowing that every effort has been made to reduce their holiday’s negative impacts. If we have made those efforts then we have integrity and guests are willing to reciprocate. Read the full article here.