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Accreditation schemes are very helpful to provide frameworks for action. But to ensure your business is not cast under the aspersions of “greenwashing” by others, individual operators should independently verify their claims. This also gives them the ability to apply localised solutions and respect community values and heritage. Here is an example where there is the double benefit of both Responsible Tourism Reporting and education (involving the local community school children and other tourism operators -part of the Green Kangaroo initiative). Imagine how positive this approach could be if applied to a resort or city hotel conference centre or national park to building community pride and involvement as well as staff morale.