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Guests' like to use their character strengths, it makes better tourism expereinces

Kids nature trail.jpg

Asking visitors to be more environmentally friendly during their holiday might actually enhance their holiday experience. New research suggests that tapping into visitors’ character strengths through co-created experiences could not only make a positive environmental contribution but also create more memorable experiences that build a business’ competitive position.

Why is TripAdvisor’s Green Leaders programme so useful?

Certificate of Excellence and Green Leaders combined to make a powerful statement to guests

It has been argued that greener tourism might actually offer better experiences for visitors. However, we have also heard that guests only want to be indulged and are not prepared to change their consumption/environmental behaviour. This uncertainty does make tourist accommodation management uncomfortable about introducing greener eco-friendly practices for fear of unsettling guest satisfaction. They should not be so hesitant.

Co-creating sustainable tourism product experiences: Calling on your Character Strengths

Arabian Travel Market 25-28 April 2016

Tourism faces the challenges of two disruptive market influences, increasing competition, in part stimulated by the internet's ability to compare pricing for similar products, and the urgent need to address sustainable practice. A competitive edge which both improves margins and makes a positive difference to the environment is therefore required.

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